The platform is rolling out a updated setting that allows them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the service announced that it currently hosts more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a global release. This advancement aligns with a rise in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the quickest rising channels on another major platform exclusively feature content made by AI. A significant portion of this content is classified as mass-produced AI material, a term for substandard, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that many people like content made with AI tools, from computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, depending on their own choices,” said a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its app identified as made with AI. In total, over 100 million media items are added to the app daily, making AI content a minor percentage of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the amount of AI content they watch by accessing the topic control feature in the app and picking AI-made media. Other topics that currently be adjusted under the setting include current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies require users to label “realistic” AI-generated content, and it forbids harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
In addition, the platform will henceforth add an AI-generated watermark to content produced via its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This action is intended to help prevent users from trying to circumvent the tagging system.
AI Literacy Programs
The company is also introducing a $2 million awareness program for specialists and organizations to create educational content about using AI responsibly. This program will support non-profit groups specializing in educating coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, following discussion over intentions to make redundant a large number of content moderators in Britain. It is planning to cut a significant number of roles in its user protection department in London, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive stated that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by people. The company reported a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to intervention by its machine learning processes.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
